1 February 2021
NITRASOL LIQUID FERTILISERS AND HOUSEHAM SPRAYERS LAUNCH UK PARTNERSHIP
UK sprayer manufacturer Househam and Nitrasol liquid fertilisers (the brand name of Brineflow Limited) have today launched a UK partnership focusing on pulling together a complete liquid fertiliser system from purchasing to application.
Househam Sprayers, based in Woodhall Spa, Lincolnshire, is at the forefront of British innovation for agricultural machinery. Managing Director Robert Willey said: “We sell our sprayers across the world but the UK farmer is our priority and being able to pull on the experience of Brineflow to complete the service can only be good news for our farming customers.”
The agricultural industry relies on specialist businesses to help make UK farmers more productive and information sharing is key to running a profitable business. Rob Buck, UK Commercial Manager for Brineflow, approached Househam to form a service whereby a farmer can arrange liquid fertiliser tanks, purchase a sprayer and obtain information on application all the way to the nozzle.
Mr Buck said: “The importance of working with a company like Househam is clear and the benefits are compelling for any farmer looking to change to a liquid system. There is a huge amount of knowledge and expertise between the two companies that can really make the difference to a farming business.”
Nitrasol liquid fertilisers distributes liquid fertiliser nationally from its new facility in Great Yarmouth, built to the highest environmental standards. The company is currently building its second plant in Sunderland opening in 2021, creating over 50,000t of dockside tank storage facilities serviced by dedicated ship-to-shore pipelines, giving plenty of capacity to easily meet peak seasonal demands nationally.
Jonathan Duke farms 1000ha of arable crops in North Essex and currently uses a Househam Air Ride 4000 sprayer. He has been so happy with the equipment he has ordered an upgraded Harrier 4000 for delivery later this year as part of his precision farming approach. Mr Duke demands high quality and reliable products for his business and therefore purchases Nitrasol liquid fertiliser from Brineflow.
He said: There is a gap between fertiliser manufacturers and sprayer manufacturers so having them working together is really helpful to me. Both Brineflow and Househam are superb in their field, so I am really looking forward to seeing how things progress.”
Mr Duke purchases over 500t of liquid fertiliser per year, which is applied through his Househam sprayer, so he needs reliable service from both businesses when running at full tilt in peak season.
Ian Ferris, Commercial Director at Brineflow, said: “The arrangement makes complete sense. 100% of our customers are potential customers for Househam and working with a great UK sprayer manufacturer helps both businesses to innovate and add value to the customer, whilst addressing any knowledge gaps that can exist without collaboration.”
Househam and Brineflow will be working together on various projects in the future, such as back British farming campaigns and working with automation businesses, increasing value for UK farmers among others.
Rob Buck – UK commercial manager, Brineflow
Ian Ferris – UK commercial director, Brineflow
Brineflow is a responsible and independent producer of high quality liquid fertilisers. It is owned and operated by a team with 60 years’ experience in UK fertiliser production and with a 30-year proven track record in the manufacture and distribution of liquid fertiliser for UK farmers.
Robert Willey – Managing Director, Househam Sprayers
Olivia Tant – Marketing, Househam Sprayers
Househam Sprayers have been building bespoke machines for over 50 years. Now producing four machines – Harrier, Air Ride, Predator and Spirit – we are a leading independent manufacturer and supplier of crop sprayers, actively working to bring our British-built and high quality machines to customers around the world.